The present paper focuses on the semantic relations that hold between the text and image in advertisement. Advertisement is a discourse genre in which both textual and visual modes are employed for attaining communicative goals. The paper investigates text-image relations in commercial and non-commercial advertisements. Drawing upon the recently developed field of multimodal discourse analysis, within Hallidayan Systemic Functional Linguistics, particularly Martinec & Salway's system, the paper examines the integration of the textual and visual modes and the ways they contribute to the meaning-making process in the genre
El-Sayed, Y. M. E. (2018). Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis. Egyptian Journal of English Language and Literature Studies, 9(1), 543-605. doi: 10.21608/ejels.2018.134103
MLA
Yasmin M. El-Sayed El-Sayed. "Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis", Egyptian Journal of English Language and Literature Studies, 9, 1, 2018, 543-605. doi: 10.21608/ejels.2018.134103
HARVARD
El-Sayed, Y. M. E. (2018). 'Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis', Egyptian Journal of English Language and Literature Studies, 9(1), pp. 543-605. doi: 10.21608/ejels.2018.134103
VANCOUVER
El-Sayed, Y. M. E. Text-Image Relations in Print Advertisement: A Multimodal Discourse Analysis. Egyptian Journal of English Language and Literature Studies, 2018; 9(1): 543-605. doi: 10.21608/ejels.2018.134103
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